(Originally published on Wednesday, July 10, 2011; reprints previous original material published in this section)
The Omnicom Media Group (OMG) Philippines resumed its “U@OMG” classes earlier this month. This is the third consecutive year that the agency, known for its insight driven and pioneering business solutions (through its media outlets, OMD and PHD), opened its doors to a new batch of hopefuls, who have the makings demanded of a successful career in advertising. Initiated back in 2009, U@OMG was the brainchild of the company’s CEO and President, Hermie de Leon, who envisioned it to be an in-house scholastic mechanism anchored on the principle of continuous education, wherein promising young talents are instructed, rigorously trained, and immersed into the insides and depths of the media industry.
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